Many celebrities have started to use the Oura ring to track their sleep patterns. Prince Harry has used it for a long time, and others like Kim Kardashian, Will Smith, and Jennifer Aniston are using it. The ring has also started to be adopted in competitive sports and leagues to get an advantage. Athletes such as Chris Paul or Shaquille O’Neal are using it. The NBA bought thousands of Oura rings during the pandemic in 2020 to help monitor the health of their athletes.
Silicon Valley is always trying to get an edge and optimise the day. Here millionaires such as Jack Dorsey (Twitter), Larry Page (Google), Kevin Lin (Twitch) and Steve Chen (YouTube) all use the Oura ring.
Celebrities and Influencers Wearing the Oura Ring
This is the known list of celebrities and influencers that uses or has used the Oura Ring to track their sleep.
- Chris Paul
- Jack Dorsey
- Jennifer Aniston
- Jessica Alba
- Jill Zarin
- Jimmy Kimmel
- Jimmy Johnson
- Kevin Lin
- Kim Kardashian
- Larry Page
- Gwyneth Paltrow
- Miranda Kerr
- Will Smith
- Prince Harry
- Shaquille O’ Neal
- Steve Chen
- Lance Armstrong
- Manu Ginobili
Many athletes are using the Oura ring as they have secured a number of partnerships in the sports world including the NBA, WNBA and UFC.
“At the onset of the pandemic, the NBA ordered more than 2,000 rings to outfit players, coaches, and staff in their Orlando bubble..”
Why Celebrities Are Wearing the Oura Ring
Having a good night’s sleep is important for everyone, the same for celebrities who often have a lot to do during the day. The Oura ring fits the lifestyle as it has a minimalistic look, it fits snugly on your finger without most people noticing it. The ring work as a sleep tracker that collects data about the body, activities and sleep using optical heart-rate monitoring, temperature and other sensors. These metrics help the user to monitor their sleep panthers and recommend when it’s time to take it a bit easier to start prioritizing sleep.
The new Oura Ring 3’s comes with even more features like blood oxygen sensing, period prediction, and improved sleep staging.
Why Athletes Are Using the Oura Ring
Athletes that want to get the edge like players in NBA, WNBA and UFC have used the Oura ring as a way to track possible risk factors like respiratory rate and the user’s temperature to find out about early if they are getting sick or overtrained. During the covid pandemic, 2020, it was issued by the NBA to both the players, coaches, and staff in the Orlando bubble.
Is Oura Pushing Rings to Clebierties?
According to Oura’s CMO, Karina Kogan, they don’t actively reach out to people and the brand plans to continue growing organically.
“We’re not actively reaching out, like, ‘Whose fingers can we put rings on?’ It’s really not like that,”Karina Kogan, Oura’s CMO
Kim Kardashian must be one of the most best promoters for the Oura ring. She has posted screenshots of her “Sleep scores” from the Oura ring’s app multiple times on Instagram. She and Gwyneth Paltrow did start comparing their scores via an Instagram Stories dialogue, it all resulted in the #OuraChallenge.
She posted to Instagram when she got a sleep score of 93 out of 100 “Okay WHAT??” Gwyneth Paltrow replied. “I thought I was killing it at this Oura ring game….I guess not.
“That’s just two friends talking about, like, geeking out about their love of this product and the fact that they’re addicted to their sleep scores. You can’t manufacture that,”Karina Kogan, Oura’s CMO
It all came down to the #OuraChallenge
How to join the #OuraChallenge:
1. Share your Oura Scores and add #OuraChallenge
2. Tag @OuraRing + 3 friends who could use better sleep
3. Keep an 👀 on our IG for an announcement on a chance to win something special in the future!
One of the first times we got to know that Jennifer Aniston uses the Oura ring was on September 2021 when she talked about temporarily misplacing her Oura Ring while tossing a salad.
“This is ruining my life, because I’m so obsessed with the Oura Ring and looking at my sleep patterns and how badly I sleep, and it shames me every day,”Jennifer Aniston
Will Smith was one of the investors along with Shaquille O’Neal and other investors that pledged about 17.5 million euros to Oura Health.