Oura has started a collaboration with Gucci launching a special edition Gucci x Oura Ring. The Gucci x Oura Ring takes the high technology ring into the fashion world adding a luxury feel and material to it. The design is made up of the iconic interlocking G monogram and a braided trim in 18-karat gold on a black background finish.
Now there are not only four standard colours to choose from if you pay the extra. The ring retails for 950€ (950 USD) and comes with includes a Lifetime Membership.
“Oura has always held a firm belief that wearables can be both innovative and stylish. As a health and wellness platform at our core, we recognize that what you wear also impacts how you feel. Oura’s ring form factor has consistently set us apart in biometric accuracy, comfort, and style, and with the Gucci x Oura Ring, we’ve brought fashion and function even closer together.”
Michael Chapp, Oura’s Chief Operations Officer
As the ring holds the latest Gen3 technology it will perform the same as the standard ring including: Readiness, Sleep, and Activity Scores; heart rate, heart rate variability, temperature, and activity tracking; bedtime guidance; personal insights; guided and unguided audio sessions; period prediction; and more.
The collaboration and accompanying campaign centers around the theme of a “journey of self-discovery,” reflecting how health itself is a personal journey, not a destination.
If you want to get hold of the Gucci x Oura Ring then you need to visit selected Gucci retail stores around the world or online via gucci.com. It retails for 950€ (950 USD) and includes a Lifetime Membership. The added Lifetime Membership actually makes this ring an interesting purchase and really adds to the value.
Image: Oura
